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Concept, styling and production of the VIP/press event to launch Lily Allen’s capsule range of clothes at New Look’s flagship Oxford Street store – a commission won after a competitive pitch involving a number of event design agencies. We wanted the event to have a pop-up book feel with 2D graphics on polyboard (cut out policemen, street signs and carnival drums) sitting alongside 3D versions to create a slightly surreal look. Lily played a set at the event on a carnival shack stage we created for her.


We also created all the graphics (including the 30m long vinyl road leading up to the bar and the graffiti hoardings which flanked the entire room. Shoppers were ushered out at 5pm and we had less than 2.5 hours to move the clothes away and re-style the shop ready for the press arriving at 8pm. Wacky races.