Just complete, the design and fit of media agency Goodstuff’s new workspace in a building opposite Centre Point. It will only be home for 18 months before the agency moves to a new bigger site, so the brief was simple: to create a cool space for their team to enjoy, and to make Clients want to spend time hanging out there. But without spending the earth. And to pull it all off in a super short space of time! Okay then. Let’s get to it.
The agency has a strong, creative brand and they have a black and white thing going on. So we kept things de-saturated and stripped back. Using pattern to do the talking. We also fashioned a three dimensional amphitheatre style structure in the main entrance – made from Birch ply. Which houses the main reception desk to the right, but also provide acres of clever hidden storage and multi-level seating to the left. We also wrapped the spiral staircase in the same birch ply and created hidden bike storage behind it. This new platform seating is used for breakouts and means everyone gets a spot for company presentations.
Every agency needs a good bar. With a well stocked fridge, comfy bar stools and welcome arms. We fashioned our bar from the old reception desk corrugated iron from the agency’s previous Covent Garden office. Adding new worktops, bar stools, back bar storage, shelving and a hand-painted geometric wall mural disguising a hidden door.
When your office chair is swivelling in an annoying fashion. And your desk phone won’t stop ringing, take up residence on the sofa and invite people to join you for a meeting. We created a nice and relaxed lounge area for visitors to check into, and for staff to use in between times.
When you need to be creative with budgets, and have a big space to fill, graphics can make the world of difference. Our design included a whole range of specially designed graphics, applied to walls and floors and ceilings. Injecting a bit of fun and playing up the agency’s tone of voice. And guiding people around the space. We hand painted a lot of our designs and patterns, stencilled others and worked in some decals here and there. We added curtains to the glazed meeting rooms to make them a bit cooler and private.
We have fallen in love all over again with the sheer power of Black and White. Working with a monochromatic palette was liberating in so many ways. Say no to colour.
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