The aim of this project was to design and fit a stylish new speciality coffee shop in China, complete with an artisan roastery and a large dining area. Set across two floors, the ground floor area featured a curved, double height espresso bar, dining area and working roastery, whilst the mezzanine provided a Sky Lounge for a more relaxed experience.
We have been working with the specialty coffee brand for almost three years now, designing their high profile concept stores across Russia and China, everything from airport restaurants to pop up kiosks and ToGo 24 hour cafes, however this project was one of the largest yet. The design of such a large space, with a working Roastery to plan technically, took 4 months to complete, before moving into production across 3 months before opening night.
We work with the brand to create the signage and brand graphics within our interior design concepts, for this project our graphic design team designed a series of custom wayfinding systems for the Coffee shop including personalised neon signs and light boxes with bespoke graphics and fonts to guide customers around such a large space. We also shot original atmospheric photography of their Baristas and chefs at work to develop into promotional materials for the company.